Website Speed Optimisation
Slow websites lose visitors. Research consistently shows that users abandon sites that take too long to load - and Google uses page speed as a ranking factor, so a slow site can hurt your search visibility before anyone even clicks through.
We audit existing websites, identify what's causing performance issues, and work through the improvements that will make the most difference. We'll give you a realistic picture of what's achievable on your particular setup before any work begins.
Get a speed auditWebsite speed optimisation services
Website speed problems rarely have a single cause. We look at everything that affects how fast your site loads and delivers content to your visitors.
Speed Audit
We run a full audit of your site using Google PageSpeed Insights, Lighthouse and other tools to get a complete picture of what's slowing you down and where the biggest gains are.
Image Optimisation
Oversized, uncompressed images are one of the most common causes of slow websites. We optimise images, implement modern formats like WebP and AVIF, and set up proper lazy loading where appropriate.
Code Optimisation
Minifying CSS and JavaScript, removing unused code, eliminating render-blocking resources and deferring scripts that don't need to load immediately.
Caching
Proper browser and server-side caching means returning visitors get a much faster experience, and your server handles traffic more efficiently.
Core Web Vitals
Google's Core Web Vitals measure real-world user experience. We optimise for Largest Contentful Paint, First Input Delay and Cumulative Layout Shift - the metrics Google uses for ranking.
Before and After Reporting
We document your PageSpeed scores before we start and after we finish, so you can see what changed and what the improvement looks like in real numbers.
Realistic expectations for speed optimisation
Speed optimisation can make a significant difference to some sites and a more modest one to others - it depends on where the site starts and what's causing the issues. A heavily customised WordPress site with many plugins has a different ceiling than a lean custom-built site.
Some improvements are platform-specific. We work with WordPress and custom-built sites, and we'll be upfront about what's achievable on your particular setup before any work begins. If your site is already well optimised, we'll tell you that too.
Every site is assessed individually. We don't commit to a specific score improvement - what we commit to is working through every available improvement and showing you the results.
Page speed is also a factor in your search engine rankings. If you're interested in a broader SEO review, see our SEO services page.
Is your website slow?
Find out for free. Run your site through Google PageSpeed Insights and see your score. If you're not happy with the result, get in touch and we'll take a look.
Get a speed audit